Welcome to 706 Union Avenue, your unforgettable journey into the street that spawned the single most important root source of modern popular music. Whether you’re a die-hard music fan or a casual traveler in search of an interesting trip, you’ll find facts you didn’t know, recordings you’ve never seen, and you’ll gain a new appreciation for the area that gave birth to rock and roll.

Union Avenue, Memphis, Tennessee, 1950s

Contrary to popular belief, Union Avenue's name has nothing to do with the Civil War. The street was the southern boundary of Memphis until 1850, when the city consolidated with the rival city of South Memphis. The street was named to commemorate the union of the two cities.

 

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