- THIS PAGE CONTAINS -

- Hi Records -
- Royal Recording Studio -
- Joe Cuoghi -
- Tri Records -
- M.O.C. Records -
- Diane Records -
- Louis Records -
Royal Recording Studio,   1329 South Lauderdale, Memphis, Tennessee >

HI RECORDS - Memphis record label started end of 1957 by former Sun artist Ray Harris in partnership with former session musicians/songwriters/producers Quinton Claunch and Bill Cantrell. Cecil Scaife, who later joins Sun, is the label only's employee, operating from a rented house on Poplar Avenue in Memphis. The capital comes from  Joe Cuoghi at Poplar Tunes record store , and  three silent partners, including Cuoghi's lawyer, Nick Pesce.
 
The first single, reviewed December 9, 1957, is Carl McVoy's ''Tootsie'' b/w ''You Are My Sunshine'' (Hi 2001), subsequently leased to Phillips International, and re-released in April 1958. With the money from Phillips, the partners install a recording studio in an abandoned movie theater on 1329 South Lauderdale Avenue in Memphis.

Hi Records' first big hit was "Smokie Part 1/2" (Hi 2018), an instrumental by The Bill Black Combo in  1959. Black was a...
 
 
...bass player with Elvis Presley and a long time friend of Ray Harris.  Founder Claunch was forced out of the label, selling his share in 1960 to Carl McVoy (Jerry  Lee Lewis' cousin), who had been involved with label since its first recording and worked  with Bill Black.
 
Willie Mitchell joined the label that year as a recording artist. He later went  on to produce Al Green in 1968. Bill Black's saxophonist, Ace Cannon, landed a hit with the  single "Tuff" (Hi 2040) in 1961.

Willie Mitchell became head of Artists and Repertoire and was the label's producer. Mitchell  met Arkansan Albert Greene in Midland, Texas, and asked him back to Memphis 'to become a  star'. Using former Stax drummer Al Jackson, Jr. and three Hodges brothers, Teenie, Charles,  and Leroy, on guitar, organ, and bass, Mitchell cultivated an intense moody sound. Described  as 'deep soul', the sound was perfected on Green's series of million-sellers: "Let's Stay  Together" (Hi 2202), "I'm Still In Love With You" (Hi 2216), "Tired Of Being Alone" (Hi 2194), and so on.

Recordings for Hi Records was done at the Royal Recording Studios located at 1329 South  Lauderdale in Memphis, Hi's offices were located at Poplar Tunes, Cuoghi's record store. The  label became a subsidiary of British-owned London Records.

Years later, Hi artist Willie Mitchell performed at some of Elvis Presley's New Year's Eve  parties in Memphis.

Other artists on the label, including O. V. Wright and Ann Peebles, did not reach the same  level of success. In 1970, when founder Joe Cuoghi died and Ray Harris retired, Nick Pesce  became president and Willie Mitchell was made vice-president.

Hi Records closed in 1977, but the studio, now known as Royal Recording, is still open and  was run by Willie Mitchell. His Royal Sound Studio is the only survivor among the Memphis  sound studios. Royal Sound is generally not open to the public. Recent success has come  from Scottish teeny-popper Wet Wet Wet, blues artist Johnny Mayo, Syl Johnson, Krysto (the  Polish Elvis), and Rappers 201.

The best place to experience the history of the label is at Willie Mitchell's own nightclub,  Willie Mitchell's Rhythm and Blues Club at 326 Beale Street.

Willie Mitchell died in Memphis on January 5, 2010 from a cardiac arrest. His final work was  producing the final Solomon Burke studio album, ''Nothing's Impossibile'', released in June  2010.
Elvis Presley, Dewey Phillips and Joe Cuoghi at Poplar Record Shop,  308  Poplar Avenue, Memphis, Tennessee >

JOE CUOGHI – Born on May 15, 1922 Died 13 July 1970, Memphis, Tennessee. Joe Cuoghi  (pronounced so that it rhymes with boogie) was the founder and president of the Hi label.  This is not so much a biography of Cuoghi as a history of Hi Records. Joe Cuoghi founded a  record shop in Memphis, Poplar Tunes at Poplar Avenue, in 1946 with a high school friend,  John Novarese.
 
Soon it became a hugely lucrative business, which was expanded to become  a distributor to the jukebox trade and a one-stop (a subdistributor that services small shops  with all labels). Among the frequent visitors of Poplar Tunes was one Elvis Presley.
 
In 1957, Cuoghi got a visit from three men : Ray Harris, Bill Cantrell and Quinton Claunch.  Former Sun singer Ray Harris felt he could produce records and wanted to start a record  label. Cantrell and Claunch, who had worked for Sun and Meteor on country music  production, were his partners. While working...
 
 
...in construction, Harris had met Carl McVoy, a  cousin of Jerry Lee Lewis, and for $3,50 Ray cut a demo of McVoy doing a rocked-up version  of "You Are My Sunshine". In order to get the record issued, Harris and his partners needed  someone with money. Cuoghi couldn't resist the opportunity to start his own label and so Hi  Records was born. He recruited his lawyer, Nick Pesce (pronounced "Pay-shee"), and three  other investors, Sam Esgro, Bill Brown and Bill Crudgington. They put up $500 each. Harris,  Cantrell and Claunch put up nothing, but were to work on the creative end. Cantrell was to  be president. Each of the eight partners had thirty shares. Harris and his two partners took  off for Nashville with the money and recut "You Are My Sunshine" with "Tootsie" as the other  side. This became Hi's first release (Hi 2001), but shortly before it was issued, Cuoghi bought  out the three silent partners, making him the majority stockholder. He replaced Cantrell as  president.

Early in 1958, the Carl McVoy single showed signs of success and as the distributor orders  rolled in, the pressing costs climbed. As hopes and egos soared, hardly anyone noticed that  none of the distributors were paying their bills. The record almost put Hi out of business  before they got off the ground. Ultimately, the disc - and McVoy's contract - was turned over  to Sam Phillips (for $2600) for release on his Phillips International label.

With Sam's money, Cuoghi and his partners rented an old theatre at 1320 South Lauderdale  and installed recording equipment. This theatre became the Hi recording studio. It took  some time for Hi to find its distinctive niche. The first sixteen records issued on Hi (1957- 1959) - all unsuccessful - were by an array of obscure local performers, some of whom were  heard from later. By the summer of 1959, Hi Records was about to fold.

Enter Bill Black. One Sunday in 1959, Elvis's original bass player came to see Ray Harris.  Black and Presley had fallen out the previous year and the bassist planned to start his own  combo. Harris had some local musicians in mind to work with Black. Together they recruited  Reggie Young (guitar), Joe Hall (piano), Martin Wills (sax) and Jerry Arnold (drums). Their  first record, "Smokie, Part 2" (Hi 2018), became Hi's first national hit, peaking at number 18  pop and number 1 rhythm and blues in late 1959. Meanwhile, the label had been picked up  by London Records for national distribution, an arrangement that would continue until 1977.
Cuoghi couldn't afford to pay session fees for all the hours the musicians had invested in  "Smokie" and offered them a profit-sharing plan instead. This led to Willis and Hall leaving  the Bill Black Combo; their replacements were, Carl McVoy (piano) and Ace Cannon (sax). In  December 1959, Hi released its first album, "Smokie", by Bill Black's Combo (HL 12001). Ray  Harris quit his job to concentrate on Hi and persuaded Cuoghi to plow back some of the  earnings into a three-track recorder. Quinton Claunch was forced out of the Hi partnership  after cutting a Bill Black soundalike band for another label.

Bill Black and Hi Records owner Joe Cuoghi shows the big hit ''Smokey Part 1 and 2'' (Hi 2018), October 1959, Memphis, Tennessee  > 

Carl McVoy bought Claunch's  share for $7000, which he earned on the next Bill Black record, for which he brought an old  Hammond organ to the studio. "White Silver Sands" (Hi 2021) was a Top 10 hit (number 9)  and, like its predecessor, topped the rhythm and blues charts for four weeks. The Bill Black  Combo maintained a consistent output with varying degrees of success for many years, even  after the death of Bill Black in 1965.

Ace Cannon cut a solo album with his own combo in 1961 and soon had a hit of his own with  "Tuff" (number 17 pop, number 3 on rhythm and blues).

The course of Hi Records was set. Greasy blues-based instrumentals became the label's  trademark. By the mid-sixties, the sales of Bill Black and Ace Cannon began to tail off and  Hi's most consistent seller became Willie Mitchell, who was essentially recording a punchier  version of the same thing. But there were vocal hits as well for Hi. Gene Simmons, who first  recorded for the label as early as 1959, had a number 11 hit in 1964 with a slick remake of  Johnny Fuller's "Haunted House". Jerry Jaye revived Fats Domino's "My Girl Josephine" and  took it to number 29 in 1967. However, by then Hi was stagnating. The salvation for the  company came as Willie Mitchell started assuming an increasing role at the Hi Studio.  Mitchell had a taste for jazz, but also understood what was commercial in contempo- rary  black music. He moved Hi into the soul music genre, achieving fantastic success with Al  Green (from 1970 onwards), the most successful Hi artist of' them all. Chart success on a  more modest scale came with Ann Peebles, also in the early seventies.

Joe Cuoghi died July 13, 1970 in Memphis, Tennessee. Willie Mitchell became executive  vice-president (after buying out Ray Harris and Carl McVoy) and Cuoghi's lawyer, Nick Pesce,  became president.

After turning down a $ 9,000,000 offer from Atlantic Records, Hi was sold in 1976 for  considerably less. The buyer was Al Bennett, one of the founders of Liberty Records, who  operated from the West Coast. After a couple of years of trying to record Memphis Soul in  Los Angeles, Willie Mitchell left the label.

Since the introduction of the compact disc, Hi leased their material to several labels,  including Motown, MCA and Right Stuff (EMI-Capitol Special Markets), with much of the  label's output being reissued on CD.
 
 
TRI RECORDS A subsidary of Fernwood Records, Memphis, Tennessee.
 
 
M.O.C. RECORDS A subsidary of Fernwood Records, Memphis, Tennessee. 
 
DIANE RECORDS - A subsidary of Fernwood Records, Memphis, Tennessee.
 
Operated by Bill Black.
 
LOUIS RECORDS  - A subsidary of Fernwood Records, Memphis, Tennessee.
Operated by Bill Black.


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