Custom also pressed record compilations for The Reader's Digest Association. Currently, Legacy Recordings, Sony Music's catalog division, reissues classic albums for RCA. For the company's earlier history, see Victor Talking Machine
In 1929, Radio Corporation of America (RCA) purchased
the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records (in British English, "gramophone records"). The company then became RCA-Victor.
With Victor, RCA acquired New World rights to the famous Nipper trademark. While in Shanghai China, RCA-Victor was the main competitor with Baak Doi.
In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Gramophone Company to form EMI. This gave RCA head David Sarnoff a seat on the EMI board.
Also in late 1931, RCA Victor developed and released the first 33-rpm records to the public (known as "Program Transcriptions"). These had the standard groove size identical to the contemporary 78-rpm records, rather than the "microgroove"
used in post-World War II 33rpm "Long Play" records. The format was a commercial failure at the height of the Great Depression, partially because the records and playback equipment were expensive. The system was withdrawn from
the market after about a year. (This was not the first attempt at a commercial long play record format, as Edison Records had marketed a microgroove vertically recorded disc with 20 minutes playing time per side the previous decade;
the Edison long playing records were also a commercial failure.)
the early part of the depression, RCA made a number of attempts to produce a successful cheap label to compete with the 'Dime Store Labels' (Perfect, Oriole, Banner, Melotone, etc.). In 1932, Bluebird Records was created as a sub-label
of RCA Victor. It was originally an 8" record with a dark blue label, alongside an 8" Electradisk label (sold at Woolworth's). Neither were a success. In 1933, RCA reintroduced Bluebird and Electradisk as a standard 10" label
(Bluebird's label was redesigned as it became known as the 'buff' label). Another cheap label, Sunrise, was produced (although nobody seems to know for whom it was produced, as Sunrise records are exceptionally rare). The same musical couplings
were issued on all three labels, and Bluebird survived long after Electradisk and Sunrise were discontinued. RCA also produced records for Montgomery Ward during the 1930s.
RCA sold its interest in EMI in 1935, but EMI continued to distribute RCA recordings on the HMV label. RCA also
manufactured and distributed HMV classical recordings on the HMV label in North America. During World War II, ties between RCA and its Japanese affiliate JVC were severed. The Japanese record company is today called Victor Entertainment
and is still a JVC subsidiary.
From 1942 to 1944,
RCA Victor was seriously impacted by the American Federation of Musicians recording ban. Virtually all union musicians could not make recordings during that period. One of the few exceptions was the eventual release of recorded performances
by the NBC Symphony Orchestra with Arturo Toscanini. However, RCA lost the Philadelphia Orchestra during this period; when Columbia Records settled quickly with the union, Eugene Ormandy and the Philadelphians signed a new
contract with Columbia and began making recordings in 1944.
1949, RCA-Victor developed and released the first 45rpm record to the public, answering CBS/Columbia's 33rpm "LP". The 45-rpm record became the standard for pop singles with running times similar to 10-inch 78- rpm discs (less than four
minutes per side). However, RCA also released some "extended play" (EP) discs with running times up to 7 minutes per side, primarily for classical recordings. (One of the first of the extended 45- rpm recordings was a disc
by Arthur Fiedler and the Boston Pops Orchestra featuring Tchaikovsky's Marche Slave and Ketèlbey's In a Persian Market.)
In 1950, realizing that Columbia's LP format had become successful and fearful that RCA was losing market share, RCA Victor began issuing LPs themselves. Among the first RCA
LPs released was a performance of Gaîté Parisienne by Jacques Offenbach, played by Arthur Fiedler and the Boston Pops Orchestra, which had actually been recorded in Boston's Symphony Hall on June 20, 1947; it was
given the catalogue number LM- 1001. Non-classical albums were issued with the prefix "LPM." When RCA later issued classical stereo albums (in 1958), they used the prefix "LSC." Non-classical stereo albums were issued with the prefix "LSP."
In the 1950s, RCA had three subsidiary or specialty labels: Groove, Vik and "X". Label "X" was founded in 1953 and renamed Vik in 1955. Groove was an R&B specialty label founded in 1954.
Through the 1940s and 1950s, RCA was in competition with Columbia Records. A number of recordings
were made with the NBC Symphony Orchestra, usually conducted by Arturo Toscanini; sometimes RCA utilized recordings of broadcast concerts (Toscanini had been recording for the label since the days of acoustic recordings, and the label
had been recording the NBC Symphony since the late 1930s). When the NBC Symphony was reorganized in the fall of 1954 as the Symphony of the Air, it continued to record for RCA, as well as other labels, usually with Leopold Stokowski.
RCA also released a number of recordings with the Victor Symphony Orchestra, later renamed the RCA Victor Symphony Orchestra, which was usually drawn from either Philadelphia or New York musicians, as well as members of the
Symphony of the Air. By the late 1950s RCA had fewer high prestige orchestras under contract than Columbia had: RCA recorded the Chicago Symphony Orchestra, the Boston Symphony Orchestra, and the Boston Pops, whereas Columbia had the
Cleveland Orchestra, the Philadelphia Orchestra, and the New York Philharmonic Orchestra.
On October 6, 1953, RCA held experimental stereophonic sessions in New York's Manhattan Center with Leopold Stokowski conducting a group of New York musicians in performances of Enesco's Roumanian Rhapsody
No. 1 and the waltz from Tchaikovsky's opera Eugene Onegin. There were additional stereo tests in December, again in the Manhattan Center, this time with Pierre Monteux conducting members of the Boston Symphony Orchestra. In February
1954, RCA made its first commercial stereophonic recordings, taping the Boston Symphony Orchestra, conducted by Charles Münch, in a performance of The Damnation of Faust by Hector Berlioz. This began a practice of simultaneously
taping orchestras with both stereophonic and monaural equipment. Other early stereo recordings were made by Toscanini and Guido Cantelli respectively, with the NBC Symphony Orchestra; the Boston Pops Orchestra under Arthur
Fiedler; and the Chicago Symphony Orchestra under Fritz Reiner. Initially, RCA used RT-1¼inch tape recorders (which ran at 30inches per second), wired to mono mixers, with Neumann U-47 cardioid and M-49/50 omnidirectional microphones.
Then they switched to an Ampex 300-3½inch machine, running at 15inches per second (which was later increased to 30inches per second). These recordings were initially issued in 1955 on special stereophonic reel-to-reel tapes and
then, beginning in 1958, on vinyl LPs with the logo "Living Stereo." Sony Music and predecessor companies have continued to reissue these recordings on CD.
In September 1954, RCA introduced 'Gruve-Gard' where the center and edge of a disc are thicker than the playing area, reducing scuff marks during handling and when used on a turntable
with a record changer. Most of RCA Victor Records' competitors quickly adopted the raised label and edges.
The Toscanini stereo albums, however, were never issued by RCA (they were the last two concerts he conducted with the NBC Symphony Orchestra). They were not issued until 1987 and 2007 respectively,
when they appeared on compact disc on the Music and Arts label, and betrayed no sign whatsoever of the Maestro's apparent memory loss in the last concert, probably because the rehearsals had also been taped in stereo and portions of them
were included in the final edit.
In 1955, RCA purchased
the recording contract of Elvis Presley from Sun Records for the then astronomical sum of $35,000. Elvis Presley would become RCA's and world's biggest selling recording artist. His first gold record was Heartbreak Hotel, recorded in
In 1957, RCA ended its 55-year association
with EMI and signed a distribution deal with Decca Records, which caused EMI to purchase Capitol Records. Capitol then became the main distributor for EMI recordings in North and South America, with RCA distributing its recordings
through Decca in the United Kingdom on the RCA (later RCA Victor) label. This had the lightning bolt logo instead of the His Master's Voice Nipper logo (now owned by HMV Group in the UK as EMI transferred trademark ownership in 2003).
RCA set up its own British distribution in 1971. Also in 1957, RCA opened a state-of-the-art recording studio in Nashville, Tennessee which recorded hit after hit for RCA and other labels for 20 years and is now open for tours
as RCA Studio B. Elvis Presley made most of his recordings in this studio.
In 1960, RCA announced the Compact 33 double and singles. In January 1961, these discs hit the market. The Compact 33 discs were released simultaneously with their 45 rpm counterparts. The long-term goal was to phase
out the 45 rpm. This campaign eventually failed by early 1962.
1963, RCA introduced Dynagroove which added computer technology to the disc cutting process, ostensibly to improve sound reproduction. Whether it was actually an improvement or not is still debated among audiophiles.
In September 1965, RCA & Lear Jet Corp. teamed up to release the first Stereo 8-Track
Tape Music Cartridges (Stereo 8) which were first used in the 1966 line of Ford Automobiles and were popular throughout the late 1960s and 1970s. (The initial release comprised 175 titles from RCA Victor and RCA Camden's catalog
of artists.) In late 1968, RCA modernized its image with a new futuristic-looking logo (the letters RCA in block modernized form), replacing the old lightning bolt logo, and the virtual retirement of both the Victor and Nipper
trademarks. The background of the labels, which had always been black for its regular series (as opposed to its Red Seal line), switched to bright orange (becoming tan later in the early 1970s). Possibly in response to customers' complaints,
RCA Records reinstated Nipper to most of its record labels beginning in 1976 in countries where RCA had the rights to the Nipper trademark. The famous "shaded" label used on RCA's "Living Stereo" albums was revived in the 1990s
for a series of CDs devoted to the historic tripletrack stereophonic recordings.
In late 1969 RCA introduced a very thin, lightweight vinyl LP known as DynaFlex (the name has nothing to do with the gyroscope). This type of pressing claimed to overcome warping and other problems in conventional thicker
pressings, but it had a controversial reputation in the industry. At about the same time John Denver recorded his first RCA LP: Rhymes and Reasons.
In April 1970 RCA announced the first Quadraphonic 4-Channel 8-Track Tape Cartridges (Quad-8, later called just Q8). RCA then began releasing quadraphonic vinyl recordings in 1971,
primarily of classical music, in the CD-4 format developed by Japan Victor Corporation (JVC), and made commercially practical by Quadracast Systems Inc. (QSI). RCA's trade name became Quadradisc. The CD-4 format required a special cartridge
that had a +/- 1db frequency response out to 50kHz, a CD-4 demodulator which decoded the difference between the front and rear channels from a 30kHz subcarrier, four separate amplifier channels, and four separate speakers for
the left and right front and left and right rear. Both the CD-4 Quadradisc and Quad-8 tape cartridge systems were true discrete 4-4-4 quadraphonic systems. Columbia introduced a Pseudo quadraphonic matrix system, SQ, which
also required a "decoder", 4 channel amplifier and the four speakers. The SQ system was not true Quadraphonic because it only had 2 channels and was referred to as a 4-2-4 matrix system. The Warner Music labels also adopted the Quadradisc
format, but they, RCA and Columbia abandoned quadraphonic recording within a few years; some of the RCA sessions were later remastered for Dolby encoding (same as Peter Schieber's original matrix system) and released on CD.
This included Charles Gerhardt 's series of albums devoted to classic film scores by Erich Wolfgang Korngold, Alfred Newman, Dimitri Tiomkin, Max Steiner, Franz Waxman, and others, performed by the National Philharmonic Orchestra in London's
In 1983, Arista Records owner Bertelsmann sold
50% of Arista to RCA. In 1985, Bertelsmann and RCA formed a joint venture called RCA/Ariola International.
When General Electric acquired RCA in 1986, the company sold its 50% interest in RCA/Ariola International to its partner Bertelsmann and the company was renamed BMG Music for Bertelsmann
Music Group. BMG brought back the lightning bolt logo that was last used in 1967 to make clear that RCA Records was no longer co-owned with the other RCA entities which GE sold or closed. The only RCA unit GE kept was the National Broadcasting
Company. BMG also revived the "RCA Victor" label for musical genres outside of country, pop and rock music.
Many artists such as Eurythmics, indie-popsters The Bongos, and Rick Astley recorded with RCA in the 80s. Charlie Rich had several recordings produced by RCA as well as Charley Pride.
Co-writer Marvin Walters worked closely with both artists producing hit songs such as "Set Me Free" for Rich and "Pretty Girl" for Pride. Walters left RCA when it sold its interest to BMG.
In the 1990s, RCA's corporate structure basically remained the same. Also, RCA had an explosion
of urban talent, such as Tyrese, SWV, Chantay Savage, and others. Some of these artists, such as Mobb Deep, recorded for the RCA label via a distribution deal with Loud Records, which remained distributed by RCA until 1999.Many of these
artists have since left RCA for a number of reasons, such as SWV's breakup and Tyrese's move to J Records. Also, artist of other genres, such as Christina Aguilera and The Dave Matthews Band were launched by the RCA label in
RCA has produced several notable Broadway cast albums
as well, among them the original Broadway recordings of Brigadoon, Paint Your Wagon, the Mary Martin Peter Pan, Damn Yankees, Hello, Dolly!, Oliver!, and Fiddler on the Roof. RCA has also recorded and released recordings of
revival stagings of musicals. These include the musical productions staged at Lincoln Center such as the 1966 revivals of Show Boat and Annie Get Your Gun, the 1987 revival of Anything Goes and the 1998 Broadway revivals of Cabaret and
The Sound of Music. Call Me Madam was recorded by RCA Victor with all of its original cast except for its star Ethel Merman, who, due to contractual obligations, could not be released from her American Decca Records contract.
She was replaced on the RCA album by Dinah Shore. RCA was also responsible for the film soundtrack albums of Damn Yankees, South Pacific, Exodus, and The Sound of Music. The album made from the 1965 hit Julie Andrews film was (and is) one
of the best selling soundtracks of all time. RCA also released the original American cast album of Hair.
RCA Victor made several studio cast recording albums as well, included a Lerner and Loewe series with Jan Peerce, Jane Powell, and Robert Merrill, as well as a 1963 album of excerpts from
George Gershwin's Porgy and Bess, with its 1952 revival leads, Leontyne Price and William Warfield, but a different supporting cast. They also issued two earlier versions of Show Boat, one with Robert Merrill, Patrice Munsel, and Rise
Stevens and the other with Howard Keel, Anne Jeffreys, and Gogi Grant.
RCA Victor also issued several spoken word albums in the 1950s and 60s, notably the soundtracks of the films Richard III, A Man for All Seasons and The Taming of the Shrew, as well as complete versions of the National
Theatre of Great Britain stage productions of Othello (starring Laurence Olivier) and Much Ado About Nothing (starring Maggie Smith, who also played Desdemona in the Olivier Othello). None of these albums have appeared on compact
disc, but the films of Richard III, A Man For All Seasons, The Taming of the Shrew and the Olivier Othello have all been issued on DVD.
In 2004, BMG and Sony merged their music holdings into a joint venture called Sony BMG. Because Sony Music was the successor to the old CBS record division, this merger meant that
RCA Records, once owned by parent RCA, was now under the same umbrella as the label once owned by RCA's rival, the Columbia Broadcasting System (CBS), Columbia Records.
In 2006, Sony BMG merged its Broadway music labels, including RCA Victor to the new Masterworks Broadway Records.