RITA RECORDS - This label was formed by Roland Janes and Billy Lee Riley in the fall of 1959. They had a huge hit on their third release with Harold Dorman’s ''Mountain Of Love'', released February 1960 (Rita 1003) which reached number
21 on the charts. Dorman’s composition was eventually covered by Johnny Rivers in 1964 which reached number 9 and Ronnie Dove whose recording pegged out at number 67 in 1968. The actual recordings for the label took place in the Hi Records studio located at 1312 South Lauderdale Street in Memphis, Tennessee.
Rita Records folded in 1961 and Roland Janes eventually opened Sonic Sound located on 1692 Madison Avenue, Memphis in 1962. By the time Dorman's single was released, Riley had quit Rita Records, reportedly selling his share for $1000 just as ''Mountain Of Love'' was breaking.